Not all of your consumers have or want the same experience with your product. We can help define these unique groups of consumers and determine what aspects of your products best please them.
Uncover which sensory and other product aspects are of most importance. Our optimization experience covers many products and industries: food and beverage, fragrance, personal care, household care, agriculture/ agronomy, academia, and package functionality.
Take the most efficient path to answer your most pressing questions. Statistical techniques, such as experimental design and multivariate analysis, allow for a more in-depth product understanding by simultaneously researching multiple product characteristics and measures. Get to market faster and with less cost.
Imagine having a team of consumer research, sensory & statistical experts with applicable industry experience at your disposal. We develop customized research plans based on your needs. Whether you need just data analysis or full project management, Garza Consulting is the choice.